I have been the victim of fake nike air max 360's. Forget all you have read about the coloured inserts on the sole, or the "look of the shoe", or the stickers/colour of the box etc , the chinese have all of those bases covered, you will not be able to tell the real thing from the fake visually, hell even the fake's stitching is as good as the real thing.
Instead, the major difference is in the material used to make the sole of the airmax 360, the fakes use some sort of hard crappy plastic material, that after a while squeaks when you walk, also the hard material never allows your foot to feel as if its molded to the shoe, and always feel tight to wear. After a while, the plastic bubbles of the sole yellow and split also.
On the real NIKE 360,  the sole material is soft and pliable, enough so that you can press your thumb or finger into it. This you cannot do on the fakes.  Also, the fakes are much heavier then the real thing, no doubt due to the sole material. Also, forget that 100% feedback guide, as I said before, because it's visually impossible to pick the fakes, people leave positive feedback mainly because the fake sellers are really fast with their delivery times (Can't wait to get rid of them !)