Many buyers often question the background or purpose of Gift with Purchase, or promotional cosmetic items. Often popular cosmetic items will have the words 'GWP', or 'Not for Sale' on them. These GWP - Gift with Purchase items or other smaller sized items are created by companies for promotional purposes and sets.

There are two types of items in these categories - one lot are included in a gift set that you may receive free when you buy a certain amount of product from a Department store counter or similar outlet. The other are sets which you can purchase as a set - sometimes many of the same products will appear in one or the other, some will only appear as 'free' products, and others will be available as part of 'promotional sets'. So, something that says 'Not for Individual Sale' means that the product in that particular size or packaging, are not available for separate purchase from the Department store counter or similar outlet, it has nothing to do with being sold on ebay.

Most sellers who sell a high volume of these items purchase them for resale, they do not receive them for free. Coincidentally you can often get a product that is the same size as a retail product, but it will come in different packaging. This is a great way of buying something at a much cheaper price, or trying something for the first time. Most sellers will clearly state that it is marked 'Not for Individual Sale'. 

Any buyer who has any concerns about the product, it's size or packaging SHOULD ask the seller to avoid any confusion.