Coco Chanel said you should pur your fragrance everywhere you expect to be kissed.

The smell of fragrance changes after you put it on because perfume is made up of a mixture of essences - called 'notes' - which evaporate from your skin at different rates.

• Top Notes are the first thing you smell when you spray on your fragrance. Mostly citrus, fruity and green aromas; they last around 15 to 30 minutes.
• Middle Notes develop later. These warmer notes, mainly floral and woody, last two to three hours.
• Bas Notes give depth to a fragrance. Lasting four to six hours, these are the richest notes, such as marine, musk, vanilla and amber.

How to Apply You Perfume for Maximum Benefit.

• Put on perfume berfore you get dressed - apply it to pulse points, like your neck and wrists.
• Spray from arm's length, so fragrance doesn't concentrate in one place.
• Alternately, spray a perfume cloud and walk through it.
• Don't over-do it - three sprays of eau de parfum or five of eau de toilette are plenty.
• For a lasting fragrance, layer your scent using matching body wash, lotion and perfume.
• Scent rises so put some perfume behind your knees and also on your ankles.