There are some ways to play the dvd when you bought wrong region dvd. They are:

1. Convert your dvd player into multi/free region dvd player. There are ebay sellers selling information to unlock or convert your dvd player into multi region, you can search on ebay under "region free dvd" on ebay. Once it is converted then you will be able to play any dvd from any country/seller/retail.
2. Contact your retailer where you bought the dvd player, they should be able to convert your dvd player into multi region by pressing certain button.
3. Try on your computer, it might play on your computer as most computer got multi region dvd player or the program who support it.
4. Buy new multi region dvd player. Bring the wrong region dvd to dvd player retail shop and try it and make sure it works. If you want the cheaper price, why not search on ebay under "region free dvd player".

Once you got the multi region dvd player, then you will save a lot of money as you can buy cheaper dvds on ebay compare to any retails.

I hope it helps,

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4 Home Entertainment